I wanted to create a simple advertisement calling the viewer to the action of going on vacation to Cancun.
I wanted to get the dream and relaxation feel. I also wanted to have a touch of romanticism involved in the ad. To achieve this I used the Great Vibes font for the main text of "Vacationing Done Right." I made this font large (60) because it is the aspect of the ad that carries more meaning and feeling. I want it to make a big impact on the viewer. This font also is both attractive to the eye and gives off a feeling of relaxation. It is also resembles the writing on a birthday or Valentines card giving it a romantic feeling as well. I think it does a good job of describing the image and tying the the ad together.
For the call to action I chose Helvetica. It is a clean font that is simple and extremely easy to understand. I used it to make my call to action clear and to the point. I purposely made this font smaller (19) so as to not overwhelm the element that carried more meaning and emotion. Those who view this will first be drawn to the image, then the large font. I want them to let the text in the large font sink in and take it effect before they ask the obvious question... "where is this place?" the small text is more than large enough for them to find it and get what they are looking for. I chose white as the color for both fonts to match the clods and ad to the dreamy feel of the image and blend in while still being highly visible.
I really liked the font you used and the overall simplicity of it. It makes it look so relaxing and care free!
ReplyDeleteI really like the colors and how you have the person in the third on the right of the picture.
ReplyDeleteDid you take this picture? It's really pretty, and the font def works.
ReplyDeleteThis definitely makes me want to go on vacation! You captured peace and relaxation so effectively.
ReplyDeleteGreat image! The colors are really nice and I like how you used a white font to create a dreamy feel.
ReplyDeleteI really like this image! It looks really professional and clean. The message is clear and the photo is perfect! If I were to change anything, it would be to change the call to action a little bit so it stands out more. Maybe bolding it or making it a little bigger would help because it gets a little lost in the clouds!
ReplyDeleteBeautiful picture and great wording, the small font makes the reader have to look closer to your call to action. I love that your sticking with the rule of thirds too... very powerful.
ReplyDeleteAwesome. This is a great photo and concept. Now I wanna go play in Mexico. Thanks. But overall I like the simplicity and clean feeling of the image.
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