Final Project: Sarah Davies and Ryan Wells

For the final project, Sarah and Ryan decided to do a video commercial for a startup company Drive Roadside. With Sarah acting and Ryan producing the creative ideas for each scene as well as the infographics, they were able to work together to create something that they look forward to using later this year during the holiday season to help increase sells for the business. Amongst the many aspects of visual design, the lighting was one of the very most difficult to get right. After some trial and error, they decided to film in the later evening so as to get lighting that wasn't so harsh and exposed. One other key element that really helps pull all the different components of this video together is the light hearted and upbeat music playing in the background. All in all, this video was a compilation of video, audio and print visuals as each play an important role in conveying the messaging this short commercial. Ryan and Sarah look forward to launching this commercial this fall, leading up to the holiday season later this year.