Monday, April 13, 2015

Final Project by Chloe Johnson


I wanted to create a billboard for my final project and I have the pleasure of singing for the BYU Synthesis jazz band, so when I saw this photo of our latest concert, I knew I wanted to use it for my ad.  The Apollo is a legendary jazz venue, so I chose to "advertise" for them.

For the photo, I threw it in a heightened black and white filter, added a watercolor effect, then experimented with a ton of different colored filters overtop. I chose to throw a slight purple glow over the middle of the image to give it an aged classic feel. The purple also tied in nicely with my color palette of somewhat analogous hues; gray, blue, purple, and white.

The font, I wanted really clean and classy to represent the Apollo Brand, but san serif to give a little modern edge since it is jazz after all. I liked the pastel blue because it made it pop out from the other hues while still tying in nicely.

I commented on
Creela Belle 


5 comments:

  1. Very very cool. Great background and use of headline. One suggestion would be to do something with the bow-tie logo you got. Maybe lower the opacity or make it smaller, but other than that it looks great.

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  2. I like how the background photos are kind of blurred, or almost fuzzy. It creates a nice look and makes the words very clear and easy to read.

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  3. I think the logo is awesome, especially how you put it in front of the fuzzy/diluted image. I just wonder if the logo could be smaller or put somewhere else? I think it should be center, but it feels weird covering almost the entire girl. Other than that, it's SWEET

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  4. Chloe this is great! I love the slight color. And good choice with the blue font; it adds a little something extra!

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  5. Sick. I really like the editing you did on the image itself. Very nice effect overall!

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