Final Project - Aaron Adams - Video Interpretation

Professor Callahan had mentioned in class that we were able to do a video for our final project. I thought that since video is one of my strong points and I'm going into a major that deals heavily in video editing and production, I might as well give it a shot.



I worked for BYUtv Sports for a long time and worked behind the scenes the entire time. I wanted to create an advertisement that would serve two purposes: Pump you up for BYU Sports and get you excited about the product that BYUtv is producing.



Video presented a challenge. I couldn't choose colors as easily. I couldn't fix the text or alter what was already on there. So I focused more on composition. Was the shot tight? Did it follow the rule of thirds? It also made for a few interesting elements. I could shift from a soft focus to a hard focus. I could use multiple moving images. I could react and create intensity and drama as the action was going on on the screen. I tried to stick with home uniforms for the football clips for the heavy blue they provided. Basketball, I tried to stick with home games for the white (and made it even easier to distinguish). The rest of the shots (fans, Cosmo, etc) I tried to go for either heavily blue or heavily white. While color scheming was still difficult, I wanted it to have a theme that viewers could draw to.



I'm not sure how this will be received, but I wanted to go out and do something a little different than we had done all year. I liked how it turned out.



I commented on Samantha Williams, Stefan van de Graaff, Todd Bean, Tyler Evenson, and Ryan Cummings.