Logo Assignment
The reason I designed this logo was because of it's simplicity. I think that logos should look clean and represent the companies motto. I just chose the words based around the idea of the logo. The black and white color selection was selected to complement the clean appearance of the artwork. Then I used the method of kerning to give it more of an airy feel. I also wanted to change the colors of the individual lettering of the word "clean" because it shows the action of going from dirty to clean.
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