CHLOE JOHNSON

LOGO

My logo is based off my favorite breakfast that I enjoy every morning in class, Luna Bars. I did a spin of a similar product called "LunarBars." The idea for this product is that it is a bar that is natural, healthy, and will give you energy and optimism in your day.

Thus, I chose a color palette with greens, yellows, and browns to communicate the following feelings:

Green: eco-freindly, balance

Yellow: Optimism, energy, cheer

Brown: Earthy, natural, genuine

I wanted the image to look simple, clean, balanced, and cheerful, with the fonts showing the merging of  lean health with bold energy.