Makeup gives you Confidence - Ad campaign as my Final Project

 

I wanted to do something different from what I have been doing so far for my final project.That is why I decided to make an advertisement campaign for a make-up company. I chose to do it with Mac, and I wanted to promote a fake new collection for their brand. I chose a quote from Tyra Banks (a famous model) and decided to make it her collection. 

The first picture is a picture of Tyra, which I made black and white and highlighted her lips. I wrote her quote on her lips and made the letters standout.

For the second picture, I wanted to made the lips the first thing you see, so I chose a model who would only show her lips. I didn't want anything else to distract you from the mouth and the quote. I tried to highlight the lips in both and make them as clean looking as possible with no other distractions. I thought adding the quote in the lips would make the picture innovative and different from what we always see. Plus, it would help us to see the color of the lips which is what we try to sell. 

I commented on Benton Challis, Morgan Linford, Ashlyn Allred,and Courtney Johansson