Our society is making a huge shift towards integrating technology into our lives. I made an ad promoting an external battery pack called mophie. For this assignment, I spent a lot of time experimenting on new ideas that could help make my typography stand out. Ultimately, I found that my message needed to be more simple and less complicated. I wanted my message to highlight upon something the audience could relate to. I learned that the copy doesn't have to hit you upside the head to be effective.
As for the techniques I used in my typography, I kept everything simple. I want my copy to be easy to understand, but subtle enough to believe in. I used Photoshop for the images, and then I put everything together on Illustrator. I used the rulers to create alignment between the different components of the ad. I added weight in the main heading to emphasize the call to action. I created a lot of white space in the ad and repetition in the copy. In addition, the positioning of the images and copy created flow between the copy.
I commented on:
I commented on:
This is great. The text helps to naturally drive the message of the ad along with the image.
ReplyDeleteWow this is fantastic! It looks like a real advertisement. I also love the idea. Great job!
ReplyDeleteGood all over. It's professional and clean. I like the font, easy to read but still more than Times New Roman. The only thing I would suggest is like we talked about in class, turning that phone into the ad instead having it point out.
ReplyDeleteI like the simplicity of this photo. I also like how you added contrast to the type. The image works well with the message as well.
ReplyDeleteI like the simplicity of this photo. I also like how you added contrast to the type. The image works well with the message as well.
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