Final Project - Colton Fullmer - Nature Valley Print Ad

I created an ad campaign for Nature Valley earlier this semester and I decided to add to it by creating a print ad for my final project. The campaign's tagline is "Bringing Nature to You" and is based on a promotional event that will bring an unexpected snowfall to warm cities in America, such as honolulu. By doing this Nature Valley is "Bringing Nature to You" literally. This print ad is focused on promoting the event. The ad utilizes the empty space in the sky between the trees and the headline. There is also a balance between the headline/logo and the skier/trees at the bottom. The white text of the headline makes it stand out against the blue sky, but it also has unity with the clouds in the picture. There is also a contrast between the two types of environment. The skier and the snow do not look like they should belong next to the palm trees and beach. This is what draws the viewers attention into the image. The entire ad uses an analogous color scheme using the colors, blue, green, and yellow. This gives the ad harmony. 

Comments: Hailey Stevens, Samantha Williams, Lexi Erickson, Maren Owens, Taylor Ricks